Northern Forge, an Ontario-based outdoor distribution business specializing in products for outdoorsmen, approached me to create a logo that captured the spirit of the outdoors without focusing too narrowly on any one element.
The final mark, designed in a modern traditional style, features a dynamic Canadian landscape — mountains, a winding river, and iconic white pines — symbolizing their deep connection to nature and the rugged outdoors.
Beyond the brand identity, I designed a complete trade show presence for the 2025 Toronto Sportsmen’s Show. This included large-format booth banners, printed flyers, brochures, and branded table runners. Together, these elements created a cohesive, eye-catching display that brought the brand to life, strengthened their market presence, and left a lasting impression on attendees.