Buckshot Roasters is a proudly Canadian coffee brand crafted for the outdoor enthusiast—specifically hunters, anglers, and campers who appreciate a strong brew as much as a quiet morning in the wild. They approached me to develop bold, distinctive branding and packaging for their inaugural product launch that would resonate deeply with this rugged, adventure-driven audience.
The branding process began with an in-depth understanding of their mission: to deliver premium, Canadian-roasted coffee with an unmistakable outdoor identity. Early logo explorations leaned into the hunting theme, but the final mark struck a more balanced tone.
Bold, confident typography paired with a striking emblem featuring a steaming cup and signature buckshot shells. This combination captured both the strength of the coffee and the grit of its audience.
For the packaging design, the goal was to create a shelf presence that felt unapologetically outdoorsy. Each bag features strong logo placement alongside a custom illustration that reflects key elements of outdoor life. These visuals help segment each roast while maintaining brand cohesion across the line.
From logo to launch, the result is a design system that’s as bold and memorable as the people it's brewed for.