Mind Games, a specialty game and puzzle retailer, approached me to develop distinctive packaging for their new line of classic folding board games. The objective was to create a design system that felt both timeless and fresh—one that paid homage to traditional gameplay while standing out on modern retail shelves.
To achieve this, I designed a minimalist layout anchored in a crisp white background. This clean approach allows the game elements to take center stage, evoking a sense of sophistication and clarity.
Each package is unified by a prominent, stylized logo and a classic colour banner that wraps around the box. The colour changes across the product line to create strong visual variety while maintaining a cohesive brand presence.
This design system provided flexibility for future titles and helped establish a strong shelf impact. The result is a set of packages that feel instantly recognizable, visually timeless, and tailored to nostalgic yet modern consumers.