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    <loc>https://www.andrewburling.com/work-jasper</loc>
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    <lastmod>2025-08-13</lastmod>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
      <image:caption>The Honeycomb Carver Skateboard is one of many examples of fun packaging projects that I had the opportunity to work on at Mastermind Toys.</image:caption>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
      <image:caption>Branding for Woodland Shoppe, a local furniture maker and online retail store.</image:caption>
    </image:image>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1537359948124-KBW6IEMEIC99WJP71AQ8/IronButterfly.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The branding for Iron Butterfly (Ontario based blacksmith company that specializes in traditional metal work) was developed to symbolize their use of strong, sturdy materials to create elegant, beautiful products.</image:caption>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1568752128425-9JECWV4EI20NCCLATHA4/2018GiftGuide_1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The 2018 annual edition of the Mastermind Toys Holiday Gift Guide was a fun opportunity to create dreamscapes where imagination comes to life through illustration-augmented photography.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
      <image:caption>During the holiday season of 2020, Mastermind Toys partnered with Hudson’s Bay to create pop-up Mastermind Toys stores within two key Toronto HBC locations. I had the pleasure of leading the creative approach to these milestone retail opportunities.</image:caption>
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      <image:title>Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1705951718164-9PZPZM85B26HS0BLNDF7/WildlifeIllustration8.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1536805114018-WU492G9SFE7VLKDV6H4I/JuneGifting.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Designed to enhance sales during peak gift-giving seasons, this campaign centers around four key occasions. The lifestyle photography strategically captures the essence of how children feel during each moment, while the illustrations complement and enhance the imaginative, emotive themes portrayed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1706038405637-F3GK5RH4LYO1ZUQ4KV7H/MMTEmails1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The Mastermind Toys email marketing program serves as a crucial conduit for communication with their valued customers, and I played a pivotal role in leading the team through its ideation and execution.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1706045289697-VC9X7XBQ6KQ3JJPBPPRU/MMTSpring2022_1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Leading the creative charge at Mastermind Toys, one of my key responsibilities involves shaping the vision of their Digital Play Guide Catalogue Program.</image:caption>
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    <image:image>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
      <image:caption>Layout Addicts operates as a specialized waterfowl hunting guide service in Ontario, Canada, focusing on exhilarating on-the-water hunts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1724704961958-6ALWQD8XM1U80I0Z93Q9/202123HolidayPlayGuides5.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1716562310083-KFRWHWFFMFR5T69W3CGE/DarkSkies1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Dark Skies, a Montana-based bird hunting and fishing lodge, needed a bold and moody logo that captured the essence of early morning hunting and fishing. The design had to be versatile for use on their website, embroidered apparel, and print materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1743184937488-3IM0Q9RHO30NOXQDGDWF/OGSTrailerWrap1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Outlaw Guide Services, an Ontario based waterfowl guide company, embarked on an exciting journey to redefine its brand identity. The mission? To capture the essence of adventure, camaraderie, and unparalleled experiences in the wilderness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1745426307202-8V2AF47FWPXVFJ0D540Q/ClassicGames1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Mind Games, a specialty game and puzzle retailer, approached me to develop distinctive packaging for their new line of classic folding board games. The objective was to create a design system that felt both timeless and fresh—one that paid homage to traditional gameplay while standing out on modern retail shelves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b7e13e75b409b80a360c6f1/1745428613426-TGG6XKDYHBWJHVEPKYTF/BuckshotRoasters1.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Buckshot Roasters is a proudly Canadian coffee brand crafted for the outdoor enthusiast—specifically hunters, anglers, and campers who appreciate a strong brew as much as a quiet morning in the wild. They approached me to develop bold, distinctive branding and packaging for their inaugural product launch that would resonate deeply with this rugged, adventure-driven audience.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work</image:title>
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  <url>
    <loc>https://www.andrewburling.com/new-page</loc>
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    <lastmod>2018-08-23</lastmod>
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  <url>
    <loc>https://www.andrewburling.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-02</lastmod>
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      <image:title>About</image:title>
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